Privacy Policy
Last updated: September 23, 2026
KIVELLAY operates this online store and website, including all related content, features, tools, products, and services, to provide customers with a convenient and personalized shopping experience (the “Services”).
The KIVELLAY online store is owned and operated by Guangzhou JiuYuan Information Technology Co., Ltd. KIVELLAY is powered by Shopify, which provides the ecommerce platform that enables us to offer our Services.
This Privacy Policy explains how we collect, use, disclose, and process your personal information when you visit kivellay.com, use our Services, purchase products, interact with our advertisements, contact customer support, or communicate with us in other ways.
If any conflict exists between our Terms & Conditions and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply to those privacy-related matters.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge and understand the privacy practices described in this policy.
Personal Information We Collect or Process
When we refer to “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be associated with you.
Personal information does not include information that has been collected anonymously or processed in a way that it can no longer reasonably identify an individual.
Depending on how you interact with our Services, your location, applicable laws, and your privacy preferences, we may collect or process the following categories of information:
- Contact Information: Including your name, email address, telephone number, billing address, and shipping address.
- Account Information: Including account credentials, saved addresses, preferences, and account settings where applicable.
- Transaction Information: Including products viewed, products added to cart, purchased items, order history, returns, exchanges, cancellations, payment status, and transaction records.
- Payment Information: Payment details processed through third-party payment providers. We generally do not store complete payment card numbers or security codes directly.
- Customer Support Information: Including messages, order details, images, product-related information, and other details you voluntarily provide when contacting us.
- Device Information: Including device type, browser type, operating system, IP address, network information, and related online identifiers.
- Usage Information: Including pages viewed, products viewed, search activity, shopping cart activity, checkout interactions, website navigation, and visit timestamps.
- Advertising and Measurement Information: Including advertising interactions, campaign information, conversion events, and attribution data where permitted by applicable law.
- Cookie and Privacy Preference Information: Including cookie preferences, consent choices, and browser or device privacy signals.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you when you place an order, create an account, contact us, subscribe to communications, or provide information through our website.
- Automatically through website technologies such as cookies, pixels, scripts, tags, local storage, and server logs.
- From Shopify and other technology providers that support our ecommerce operations.
- From payment processors and payment service providers.
- From shipping carriers, fulfillment partners, and logistics providers.
- From advertising, analytics, attribution, and measurement providers.
- From fraud prevention, security, and risk management providers.
- From other third parties where collection or processing is permitted by applicable laws.
How We Use Your Personal Information
Depending on how you use our Services, we may process personal information for the following purposes:
Providing and Improving Our Services
We may use personal information to operate our website, process orders, arrange delivery, provide tracking updates, manage shopping carts, maintain customer accounts, handle returns and exchanges, respond to customer requests, and improve our overall shopping experience.
Payments and Transactions
We may use personal information to process payments, confirm transactions, maintain purchase records, prevent payment fraud, and manage refunds, cancellations, or related transaction activities.
Marketing and Advertising
Where permitted by applicable law, we may use personal information to understand customer interactions, measure advertising performance, evaluate campaign results, improve advertising activities, and provide promotional communications.
Analytics and Website Improvement
We may analyze website activity, customer interactions, product views, shopping behavior, and related information to understand how customers use our website and improve functionality, performance, and user experience.
Security and Fraud Prevention
We may use personal information to identify, investigate, prevent, or respond to fraud, unauthorized activity, security concerns, misuse of our Services, or other potentially harmful activities.
Communication With Customers
We may use your information to provide customer support, respond to questions, send order updates, provide delivery information, and maintain communication related to your interactions with KIVELLAY.
Legal and Compliance Requirements
We may process personal information to comply with applicable laws, regulations, legal requests, tax obligations, accounting requirements, contractual responsibilities, and legitimate requests from authorities.
Cookies and Similar Technologies
KIVELLAY and our service providers may use cookies, pixels, tags, scripts, APIs, local storage, and similar technologies to support website functionality and improve customer experience.
These technologies may be used to:
- Enable essential website functions.
- Maintain shopping cart and checkout functionality.
- Remember website preferences and privacy choices.
- Improve website security and prevent fraudulent activity.
- Analyze website traffic and customer interactions.
- Measure advertising performance.
- Understand customer journeys and conversion activity.
- Support marketing activities where permitted by applicable law.
Cookies and similar technologies may generally include:
- Strictly necessary technologies required for website operation.
- Functional technologies that remember preferences.
- Analytics technologies used to understand website performance.
- Advertising technologies used for measurement and marketing purposes.
Where required by applicable law, we will request appropriate consent before enabling non-essential analytics or advertising technologies.
You may manage available cookie preferences through the controls provided on our website.
Changing or rejecting certain cookie settings may affect some website features, analytics functions, or advertising-related services.
Advertising, Analytics and AppLovin
KIVELLAY may work with advertising, analytics, attribution, and measurement providers to better understand customer interactions, measure advertising performance, improve marketing activities, and help protect against fraudulent activity.
One advertising and measurement partner we may use is AppLovin Corporation (“AppLovin”).
Where enabled, AppLovin technologies may include cookies, pixels, scripts, APIs, or similar technologies.
Depending on technical configuration, applicable law, and your privacy choices, information processed through these technologies may include:
- IP address.
- Browser and device information.
- Device or advertising identifiers.
- Website browsing activity.
- Product views and shopping interactions.
- Search activity.
- Products added to cart.
- Checkout activity and purchase events.
- Advertising interactions.
- Campaign performance and attribution information.
- Cookie and privacy preference signals.
AppLovin may process applicable information for purposes including advertising measurement, conversion attribution, campaign optimization, fraud prevention, security, and improvement of advertising services where permitted by applicable law and your privacy choices.
The specific information processed depends on the technologies enabled on our website, your interactions with our Services, your privacy settings, and applicable legal requirements.
Where legally required, we obtain appropriate consent before enabling AppLovin technologies for non-essential advertising purposes.
We do not intentionally provide AppLovin with sensitive personal information for advertising purposes.
How We Disclose Personal Information
We may disclose personal information when reasonably necessary to operate our business, provide our Services, complete transactions, measure advertising performance, protect our website, or comply with applicable legal obligations.
Information may be shared with the following categories of recipients:
- Shopify and other ecommerce platform providers.
- Payment processors and payment service providers.
- Shipping carriers, fulfillment providers, warehouses, and logistics partners.
- Customer support and communication service providers.
- Hosting, technology, security, and infrastructure providers.
- Analytics, measurement, and performance providers.
- Advertising and attribution partners, including AppLovin where applicable.
- Fraud prevention and risk management providers.
- Professional advisers, including legal, accounting, and business advisers.
- Government authorities, regulators, courts, or law enforcement where required by applicable law.
We may also disclose information in connection with business transactions such as mergers, acquisitions, financing, restructuring, transfer of assets, bankruptcy, or similar corporate events.
Service providers who process information on our behalf are expected to handle personal information according to applicable agreements, security requirements, and privacy obligations.
Relationship With Shopify
Our online store is hosted through Shopify.
Shopify may collect and process personal information relating to your access and use of our Services in order to provide, secure, maintain, and improve Shopify’s ecommerce platform.
Information submitted through kivellay.com may be processed by Shopify and other service providers located in countries outside your place of residence.
Some Shopify services may use information related to interactions with our store and other participating merchants to provide and improve Shopify services.
For more information about Shopify’s privacy practices, please review Shopify’s Privacy Policy:
https://privacy.shopify.com/en
Depending on your location, additional privacy choices related to Shopify processing may be available through Shopify’s privacy tools.
Targeted Advertising and Privacy Choices
Depending on applicable privacy laws, certain advertising-related activities may be considered targeted advertising, sharing, sale of personal information, or similar regulated activities.
Where applicable, you may have the right to control or opt out of certain processing activities.
You may manage available privacy choices by:
- Using cookie preference controls available on our website.
- Rejecting non-essential advertising technologies where available.
- Using available privacy preference tools.
- Contacting us at service@kivellay.com.
- Using recognized browser or device privacy signals where applicable.
Where required by applicable law and technically supported, we will respect recognized privacy preference signals, including Global Privacy Control (GPC).
Your privacy choices may not prevent all advertisements from appearing, but they may affect whether advertising is personalized or how advertising performance is measured.
Marketing Communications
Where permitted by applicable law, KIVELLAY may send promotional communications relating to products, offers, updates, and brand information.
You may unsubscribe from marketing emails at any time by using the unsubscribe option included in those communications.
Even if you unsubscribe from promotional messages, you may continue to receive service-related communications, including order confirmations, payment information, shipping updates, returns, account security notices, or customer support responses.
Third-Party Websites and Links
Our Services may include links to third-party websites, social media platforms, payment services, or other external online services.
Third-party websites may have different privacy practices, security standards, and policies from KIVELLAY.
We are not responsible for the privacy practices, content, security, or activities of third-party services that we do not operate or control.
We encourage you to review the privacy policies of third-party services before providing personal information.
Children's Privacy
The KIVELLAY website and online shopping Services are intended for adult customers and are not designed or directed toward children.
We do not knowingly collect personal information directly from children where parental consent or another legal basis would be required under applicable law.
If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us at:
service@kivellay.com
We will review the matter and take appropriate action as required by applicable law.
Security of Your Information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.
However, no internet transmission method, electronic communication system, or data storage method can be guaranteed to be completely secure.
Please do not send sensitive information such as complete payment card numbers, security codes, or passwords through ordinary email or customer support communications.
Data Retention
We retain personal information only for as long as reasonably necessary for purposes including:
- Processing and maintaining orders and transaction records.
- Providing customer support.
- Managing returns, exchanges, and refunds.
- Preventing fraud and protecting website security.
- Resolving disputes and enforcing agreements.
- Meeting legal, tax, accounting, and regulatory requirements.
The retention period may vary depending on the type of information, the purpose of processing, and applicable legal requirements.
Your Privacy Rights
Depending on where you live and applicable privacy laws, you may have certain rights regarding your personal information.
These rights may include:
Right to Access or Know
You may have the right to request information about the personal data we maintain about you.
Right to Delete
You may have the right to request deletion of certain personal information.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Data Portability
You may have the right to receive a portable copy of eligible personal information.
Right to Restrict or Object
You may have the right to restrict or object to certain types of processing.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw your consent where applicable.
Right to Opt Out
Depending on applicable law, you may have the right to opt out of certain advertising-related processing, sharing, or sale activities.
Right to Appeal or Complain
You may have rights to appeal certain privacy decisions or submit complaints to applicable privacy authorities.
Privacy rights may vary depending on applicable laws and may be subject to certain exceptions.
To submit a privacy request, contact:
service@kivellay.com
United States Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on applicable regulations, these rights may include access, correction, deletion, portability, and choices regarding targeted advertising or certain data-sharing activities.
You may submit privacy requests by contacting:
service@kivellay.com
Where required by law, KIVELLAY recognizes supported privacy preference signals, including Global Privacy Control.
European Economic Area, United Kingdom and Similar Jurisdictions
Where GDPR, UK GDPR, or similar privacy laws apply, we may process personal information based on applicable legal grounds, including:
- Performance of a contract.
- Compliance with legal obligations.
- Legitimate business interests.
- Your consent.
- Protection or exercise of legal rights.
Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing completed before consent was withdrawn.
International Transfers
Our service providers, payment processors, technology partners, advertising providers, and logistics partners may operate in countries outside your location.
As a result, personal information may be transferred, processed, or stored internationally.
Where required by applicable law, we use appropriate safeguards for international transfers, including recognized contractual protections or other legally accepted mechanisms.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business operations, website functionality, technologies, service providers, privacy practices, or applicable laws.
When updates are made, we will revise the “Last updated” date displayed at the beginning of this policy.
Where required by law, additional notice may be provided regarding significant changes.
Contact Us
If you have questions regarding this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact us.
Brand:
KIVELLAY
Website:
kivellay.com
Legal Entity:
Guangzhou JiuYuan Information Technology Co., Ltd.
Registered Address:
Room A0537, 1704/F, No.1000 Xinpu East Road,
Haizhu District, Guangzhou City,
Guangdong, China
Unified Social Credit Code:
91440105MAE8KG11Y
Customer Support and Privacy Email:
service@kivellay.com
kivellay.com is owned and operated by Guangzhou JiuYuan Information Technology Co., Ltd. The company is responsible for online store operations, customer service, order coordination, and related ecommerce activities.